None of us age at the same rate. But once we are heading towards the age of 50, skin cell renewal slows down, the epidermis slackens, and lines and wrinkles become marked. And as menopause-related oestrogen levels drop, liver spots can appear, the complexion may become sallow and skin appears more delicate. But, don't worry, it's not all doom and gloom. Anti-ageing products can help counteract these undesirable effects and plump up your skin with highly effective ingredients. The main aims are to hydrate, stimulate cell renewal and collagen production, and activate your skin's natural defences.