Dewy has replaced glowing to become the latest beauty phenomenon. The aim? A dewy look without a greasy shine. But it's a subtle game. A bright, radiant, flawless complexion, with all-day rosy cheeks. Healthy, rosy cheeks can take years off our age, but be warned that it's not the best look if you tend to suffer from red patches. The dewy look has also convinced nomakeup fans, in their quest for a natural, fresh look. And it's taken the beauty world by storm - just check out the 110,000 dewyskin posts on Instagram!