"I think that every women should see the beauty in herself and have confidence. I feel that is very important."

Rui En for l'Oréal Paris

Read her biography, discover her beauty tips, and watch her videos for L'Oréal Paris.

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Rui En successful acting career

Shortly after being talent-spotted in a commercial, Rui En made her acting debut, starring in her first local drama in 2002. She has since become a national darling voted as one of the top 10 most popular female actress in Singapore. Rui En has also garnered several best actress awards, both locally and at the Asian TV Awards.

Rui En’s character as a fighter

Rui En success today was greatly attributed to her determination and hardwork in this hugely-competitive media industry. She believes in persevering whenever she met with any obstacles. “I guess it was the fact that I had already started, I had to finish it no matter how tough it was.” she said.


Rui En believes firmly that true beauty is being comfortable and confident in one’s own skin; it’s about every woman loving and learning to maximize what she has been given and striving to be the best she can be, because, echoing the empowering line from L’Oreal Paris: She is worth it.